The go-to media for the 550,000 Spanish speakers in Switzerland

According to the Instituto Cervantes, using BFS data, 558,654 people in Switzerland speak or understand Spanish, and 205,768 are native speakers. Suiza en Español brings together more than 440,000 followers across Instagram, TikTok and Facebook and 10 million views in the last month, and Switzerland is one of our top three markets: if you speak Spanish and live in Switzerland, you have most likely already seen us. We are the channel that gathers the largest Spanish-speaking audience about Switzerland in one place. See the guide to the Hispanic market in Switzerland →

Brands with a product or service relevant to Spanish speakers living in or looking at Switzerland: distributors of Iberian brands, financial and insurance services, events and destinations, premium brands opening up to the Hispanic market, educational institutions, health and wellness. Also event organisers and media that want coverage in Spanish, such as the Global Wellness Summit, of which we are a media partner.

There are four routes with different budgets: monthly partnership, one-off activation, event coverage and bespoke collaboration. The exact budget is set in a 30-minute conversation, once the goal and the best format are clear.

Covin AG, a distributor of Iberian brands in Switzerland, signed a monthly partnership in April 2026 and renews month by month. Each month we rotate one brand from its catalogue with an organic reel and an activation. The goal was to connect Iberian brands with their natural consumer in Switzerland without Covin building its own audience. The full case, with metrics, is shared in the conversation.

The brief and the script are approved with you before production. The final execution carries Dani’s voice and style: that is what makes the content work and not look like an ad. The community spots a corporate ad from a second away.

Published content is always in Spanish, because that is the language of the community. Briefing, contract and reporting can be done in Spanish, English, German or French. If the brand wants versions in other languages for its own channels, we coordinate it.

Zurich is among our top ten cities worldwide. For on-site activations we have covered Zurich (events with Estrella Galicia and Covin) and St. Moritz (The ICE).

The core is 25 to 54, 71% of the audience, with 35 to 44 as the largest bracket (27%). One in four followers is over 55. On Instagram the split is 62% men and 38% women; on TikTok, 57 and 43. Data exported from each platform’s native analytics in September 2026.

Yes, when the event matters to the Spanish-speaking community looking at Switzerland. In 2026 we are a media partner of the Global Wellness Summit in Phuket, and we covered The ICE St. Moritz with 769,000 views. For organisers and media, coverage includes native vertical video, a written feature, photography with usage rights and a results report.

A 30-minute conversation, a one-page proposal and a simple agreement. From there we take care of everything, and you receive the report with real figures.

Transparent reporting: views, unique reach, interactions, saves and shares, story taps and landing clicks where relevant. If the brand has its own CRM or pixel, we integrate UTMs and attribution. 62% of views come from accounts that do not follow us: the brand buys access to a new audience, not impressions on the same base.