1.4M
views
"No entiendo na…"
Reel about gas prices in Switzerland. Informative format with a comedic tone — organic virality from a strong hook.
Media Kit · 2026
The #1 Spanish-speaking community about Switzerland
Your brand close to +300,000 Spanish-speakers in Switzerland. In 2 weeks. Without having to build anything.
Dani · founder · voice
140KInstagramfollowers
166KTikTokfollowers
2.7M+Views / monthcross-platform · no ads
565KIG reach / monthunique accounts
In the press
La Razón
as
HUFFPOST
All of it at a glance
The full map
What we do · how · why us · who we show it to. Four answers in a single view.
WHAT we do
- Native content (reels, stories, video)
- Sponsoring & recurring mentions
- Events & in-person activations
- Digital products (course · tools)
HOW we do it
- Dani's voice · recognizable face
- Native format, never banner
- Polished audiovisual production
- Steady cadence (3 reels/week)
Brand
Suiza en Español
The #1 Spanish-speaking community about Switzerland
WHY us
- Untapped community (+300K)
- Top viral 1.4M views, verifiable
- 65% of reach are non-followers
- Trust earned, not bought
WHO we show it to
- Spanish-speakers in CH (residents & pre-arrival)
- Core age 25-45 · spending power
- Strong sense of belonging
- Eager to adapt to the country
Who we are
The team behind
Two people, two clear roles: Daniel is the voice and the face · Bruno is the operator behind the system.
Daniel Paniagua
Founder · face & voiceStrategic vision behind all content creation. Took Suiza en Español from zero to the #1 Spanish-speaking community about Switzerland. Recognizable voice and undeniable authority.
Bruno Flores Ramos
Co-founder · ops & growthBehind the camera. Background in tech corporations Europe & Asia. Designed the first MRR partnerships at SeE — Covin since April 2026, scaling now.
Audience
Who follows us
Spanish-speakers living in Switzerland or arriving soon. Not casual — belonging community, never passive scroll.
+90%
Geography
In Switzerland or arriving · DACH (Zürich, Bern, Basel) + Romandie (Vaud, Geneva)
25–45
Core age
Skilled workers, young couples, professionals in relocation
Alto
Engagement & community
Sense of belonging · real desire to adapt to life in Switzerland
ES + LATAM
Nationality mix
Spain as core · growth from Argentina, Colombia, Mexico, Venezuela, Peru
Performance · real data
The metrics that matter
Followers count little if they don't translate to views, reach and engagement. These are the data points that move brand decisions — no ads, all organic.
Last 28-30 days · no paid mediaIG video views
1.5M
+30% month over month
Videos served to real users over the last 30 days. Sustained growth, no ads.
IG accounts reached
565K
unique accounts / month
Unique audience reached every month. Far beyond followers — real reach is 4x the base.
TikTok video views
1.2M
+30% last 28 days
54K likes · 11K shares · 4.3K comments same period. TT engagement ≈ 5.8%.
Non-follower reach IG
65%
organic virality signal
Two-thirds of who sees our content does NOT follow us yet. The algorithm distributes it on its own.
IG interactions
112K
/ month · likes + saves + shares
50% of interactions come from non-followers. Viewer-to-fan conversion in motion.
Daily stories
12K
average views · Dani stories
Daily coffee+news stories. Highest-frequency channel with direct engagement.
Content that performs
Three real examples
Different formats, different results. What they share: content built for this community, never generic.
Informative · comic
Luxury event
414K
views
St. Moritz · The Ice
Activation at a luxury event on ice. If your brand has an event or premium product, this is the format we deliver.
Artist interview
112K
views
Antonio Orozco · Suiza
Interview with Antonio Orozco on tour in Switzerland. If you work with top artists or cultural figures, this is how we bridge brand and community.
Channels
Where we are
Each channel has its own logic. Format follows channel, never the other way around.
140K · @suiza.en.espanol · 1.5M views/month
Daily reels, Dani's coffee+news stories. Best channel for product-native integrations.
TikTok
166K · @suiza.en.espanol · 1.2M views/28d
Faster growth than IG. Slightly younger, more LATAM. Strong fit for fintech, telco, language brands.
Web · suizaespanol.com
~80 indexed URLs · recurring organic traffic
Everything the Spanish-speaking community looks for about Switzerland: tools, guides, current news, products. Co-branded landing possible.
Newsletter
Owned list · high open rate
Direct distribution to Spanish-speaking subscribers. Block inside the regular newsletter or exclusive blast on demand.
News hub · /noticias/
3-day cadence · Google News indexed
Relevant news for Spanish-speakers in CH, translated and contextualized. Sponsorship integrated in masthead/footer.
Formats & services
How we work together
Clear packages, no fixed published prices. We design each partnership to fit the brand objective — budget is closed in conversation.
MRR tier
Monthly recurring mention
- 1 organic reel/month featuring your brand
- 2 sponsored stories/month
- Permanent logo on /empresas/
- Monthly reporting included
Sponsored reel
Native Dani integration
- 1 reel + cross IG & TikTok
- Brief and prior approval
- Production + editing included
- Views, saves, shares metrics
Co-branded landing
Dedicated URL /your-brand/
- Own page on suizaespanol.com
- Shared SEO (domain authority)
- UTM tracking + conversions
- Cross-promo on social + newsletter
Stories pack
Sponsored stories
- Stories with CTA + swipe
- Repost in permanent highlight
- Views, taps, swipes reporting
- Weekly pack or single
Events
In-person activations
- Stand and visual presence
- Captured content (reels + stories)
- Optional in-person lead capture
- Post-event recap in newsletter
Custom
Tailored activations
- Co-branded lead magnets
- Custom web tools
- Themed content series
- Whatever makes sense for you
Live case · active
Covin AG
Covin AG
fixed MRR tier since April 2026
Covin distributes recognized Iberian brands across Switzerland (Estrella Galicia, among others). The challenge: connect those brands with the country's Spanish-speaking community — their natural consumer. We designed an MRR tier rotating distributed brands month over month.
Win-win: Covin gains reach into an untapped market, the Spanish-speaking community discovers familiar brands available in CH. Renewing every month since April 2026.
⏵ Only 4 brands · MRR tier / quarter · Q2 2026: 1 signed · 3 slots open
MRRFixed · renewable
1×/moOrganic reel
+giveawayPeriodic activation
Apr 26 →Active
Process
How we start
From first call to live partnership in 2-3 weeks if there's a match.
01
Discovery · 30 min
30 min to understand your brand, objectives and target. No commitment. If there's no fit, we say so directly.
02
Tailored proposal
We design format + channels + metrics + budget. One page, no BS.
03
Sign & kickoff
Simple contract in English or Spanish. Editorial calendar locked. Briefs approved.
04
Live + reporting
We execute. Transparent monthly metrics. Renewal or iteration at end of pilot.
Let's talk
If you think there's a fit, we reply within 24 hours with a first proposal or specific question.
Start reaching +300K Spanish-speakers →