Your brand, inside Switzerland's #1 Spanish-language community

According to the Centro Virtual Cervantes with BFS data (1 January 2020), there are 558,654 potential Spanish speakers in Switzerland (6.49% of the population), of which 205,768 have native command. Suiza en Español gathers 369,000 followers across Instagram and TikTok and reaches 5M+ organic views/month, with ~56,000 followers on Swiss soil and ~430,000 monthly views from Switzerland. In practice, we are the largest single channel concentrating that audience in one place.

Brands with a product or service relevant to the life of Spanish speakers in Switzerland: distributors of Iberian brands (food, beverages), financial and insurance services, cultural events, premium brands opening up to the Hispanic market, educational institutions, health and wellness products, and brands that want to position themselves in the diaspora niche.

There are three paths with different budgets: monthly recurring partnership, one-off action (sponsored reel, stories pack or event activation) and custom collaboration (co-branded landing, tools, series). The exact budget is closed in the 30-minute discovery call, once the objective and the most suitable format are understood.

Covin AG, distributor of Iberian brands in Switzerland (including Estrella Galicia), signed a fixed monthly partnership in April 2026 and renews month after month since then. Each month we rotate one of the brands in their catalog with an organic reel + activation. The full case study, with metrics, is shared in the discovery call.

The brief and the script are approved with you before production. The final execution carries Dani's voice and style: that is exactly what makes the content work instead of feeling like a banner. The community spots a corporate ad from a mile away.

Published content is always in Spanish, because that is the language of the community. Briefing, contract and reporting with the brand can be done in Spanish, English or German, whichever is more comfortable. If the brand wants to version content in other languages for its own channels, we coordinate it, but the format on our channels is always native Spanish.

The Swiss audience is ~56,000 followers with ~430,000 monthly views from Swiss territory: Switzerland is our #2 market on TikTok (19.4% of viewers) and #3 on Instagram. Within the country it concentrates in the metropolitan hubs: Zurich, Geneva, Lausanne and Basel. The rest of the audience is mostly in Spain and other European countries, largely Spanish speakers preparing their move to Switzerland. For in-person activations we have covered Zurich (Niederdorf, events with Estrella Galicia and Covin) and St. Moritz (luxury, The Ice).

The core is 25-54 years: ~70% of the audience (on Instagram the top bracket is 35-44 at 27.1%). 62% men / 38% women, exported from each platform's native analytics (July 2026). Engagement rate 5.8%, roughly 3x the industry average. It is a community with a sense of belonging, not passive scrolling.

From first meeting to live collaboration, 2-3 weeks if there is a match. The process has four steps: 30-minute discovery, tailored one-page proposal, simple contract and sign+kickoff, live execution with transparent monthly reporting.

Both. We work with Swiss brands that want reach into the Spanish-speaking niche within the country (financial services, insurance, health, retail, events), and with Spanish and Latin American brands that want an entry into Switzerland using the community as a bridge. The Covin case with Iberian brands is an example of the second profile.

Transparent monthly reporting: views, unique reach, interactions, saves and shares, taps and swipes on stories, clicks to landing if applicable. If the brand has its own CRM or pixel, we integrate UTMs and attribution. With a co-branded landing, we record leads and direct conversion. 69% of views come from accounts that don't follow us yet, which means the brand buys access to a new audience, not impressions to the same recurring base.