1.4M
views
"No entiendo na…"
Reel about gas prices in Switzerland. Informative format with a comedic tone — organic virality from a strong hook.
Media Kit · 2026
The #1 Spanish-speaking community about Switzerland
Your brand close to +300,000 Spanish-speakers in Switzerland. In 2 weeks. Without having to build anything.
Dani · founder · voice
155KInstagram ↗followers · click to visit
171KTikTok ↗followers · click to visit
4M+Views / monthcross-platform · no ads
1M+IG reach / monthunique accounts
In the press
La Razón
as
HUFFPOST
All of it at a glance
The full map
What we do · how · why us · who we show it to. Four answers in a single view.
WHAT we do
- Native content (reels, stories, video)
- Sponsoring & recurring mentions
- Events & in-person activations
- Digital products (course · tools)
HOW we do it
- Dani's voice · recognizable face
- Native format, never banner
- Polished audiovisual production
- Steady cadence (3 reels/week)
Brand
Suiza en Español
The #1 Spanish-speaking community about Switzerland
WHY us
- Untapped community (+300K)
- Top viral 1.4M views, verifiable
- 65% of reach are non-followers
- Trust earned, not bought
WHO we show it to
- Spanish-speakers in CH (residents & pre-arrival)
- Sweet spot 35–54 · 48.6% of audience · highest spending power
- Strong sense of belonging
- Eager to adapt to the country
Who we are
The team behind
Two people, two clear roles: Daniel is the voice and the face · Bruno is the operator behind the system.
Daniel Paniagua
Founder · face & voiceStrategic vision behind all content creation. Took Suiza en Español from zero to the #1 Spanish-speaking community about Switzerland. Recognizable voice and undeniable authority.
Bruno Flores Ramos
Co-founder · strategy & opsStrategy, business development, brand partnerships and AI-leveraged operations. Background in tech corporations across Europe & Asia. Built the first MRR partnership at SeE — Covin since April 2026, scaling now.
Audience
Who follows us
Spanish-speakers living in Switzerland or arriving soon. Not casual — belonging community, never passive scroll.
+90%
Geography
Nationwide — concentrated in Switzerland's main hubs (Zürich, Geneva) and surrounding premium destinations
62% / 38%
Gender split
62% men · 38% women — adult professional skew
35–44
Age sweet spot
Top 1 age group: 35–44 (26.6%) · Top 2: 25–34 (22.4%) · 48.6% sit in the 35–54 affluent professional bracket
5.8%
Engagement rate
~3× above Swiss social media average — sense of belonging, real desire to adapt to life in Switzerland
Performance · real data
The metrics that matter
Followers count little if they don't translate to views, reach and engagement. These are the data points that move brand decisions — no ads, all organic.
Last 28-30 days · no paid mediaIG video views
1.5M
+30% month over month
Videos served to real users over the last 30 days. Sustained growth, no ads.
IG accounts reached
1M+
unique accounts / month
Unique audience reached every month. Far beyond followers — real reach is multiples of the base.
TikTok video views
1.2M
+30% last 28 days
143K likes · 26.4K shares · 8.4K comments (60-day period). TT engagement ≈ 5.8%.
Non-follower reach IG
65%
organic virality signal
Two-thirds of who sees our content does NOT follow us yet. The algorithm distributes it on its own.
IG interactions
180K
/ month · likes + saves + shares
50% of interactions come from non-followers. Viewer-to-fan conversion in motion.
Daily stories
12K
average views · Dani stories
Daily coffee+news stories. Highest-frequency channel with direct engagement.
Content that performs
Four real examples
Different formats, different results. What they share: content built for this community, never generic.
Informative · comic
Luxury event
414K
views
St. Moritz · The Ice
Activation at a luxury event on ice. If your brand has an event or premium product, this is the format we deliver.
Artist interview
112K
views
Antonio Orozco · Suiza
Interview with Antonio Orozco on tour in Switzerland. If you work with top artists or cultural figures, this is how we bridge brand and community.
Health & sport
562K
views
Mexican sports icon · longevity in Switzerland
Feature on a Mexican sports referent visiting Swiss longevity clinics. Bridges premium health, longevity and sports culture for a Spanish-speaking community ready to invest.
Channels
Where we are
Each channel has its own logic. Format follows channel, never the other way around.
Instagram ↗
160K · @suiza.en.espanol · 3.7M views/month
Daily reels, Dani's coffee+news stories. Best channel for product-native integrations. Click the card to open →
TikTok ↗
171K · @suiza.en.espanol · 1.5M+ views/28d
Faster growth than IG. Slightly younger, more LATAM. Strong fit for fintech, telco, language brands. Click the card to open →
Web · suizaespanol.com
~80 indexed URLs · recurring organic traffic
Everything the Spanish-speaking community looks for about Switzerland: tools, guides, current news, products. Co-branded landing possible.
Newsletter
Owned list · high open rate
Direct distribution to Spanish-speaking subscribers. Block inside the regular newsletter or exclusive blast on demand.
News hub · /noticias/
3-day cadence · Google News indexed
Relevant news for Spanish-speakers in CH, translated and contextualized. Sponsorship integrated in masthead/footer.
Formats & services
How we work together
Clear packages, no fixed published prices. We design each partnership to fit the brand objective — budget is closed in conversation.
MRR tier
Monthly recurring mention
- 1 organic reel/month featuring your brand
- 2 sponsored stories/month
- Permanent logo on /empresas/
- Monthly reporting included
Sponsored reel
Native Dani integration
- 1 reel + cross IG & TikTok
- Brief and prior approval
- Production + editing included
- Views, saves, shares metrics
Co-branded landing
Dedicated URL /your-brand/
- Own page on suizaespanol.com
- Shared SEO (domain authority)
- UTM tracking + conversions
- Cross-promo on social + newsletter
Stories pack
Sponsored stories
- Stories with CTA + swipe
- Repost in permanent highlight
- Views, taps, swipes reporting
- Weekly pack or single
Events
In-person activations
- Stand and visual presence
- Captured content (reels + stories)
- Optional in-person lead capture
- Post-event recap in newsletter
Custom
Tailored activations
- Co-branded lead magnets
- Custom web tools
- Themed content series
- Whatever makes sense for you
Live case · active
Covin AG
Covin AG
fixed MRR tier since April 2026
Covin distributes recognized Iberian brands across Switzerland (Estrella Galicia, among others). The challenge: connect those brands with the country's Spanish-speaking community — their natural consumer. We designed an MRR tier rotating distributed brands month over month.
Win-win: Covin gains reach into an untapped market, the Spanish-speaking community discovers familiar brands available in CH. Renewing every month since April 2026.
⏵ Only 4 brands · MRR tier / quarter · Q2 2026: 1 signed · 3 slots open
MRRFixed · renewable
1×/moOrganic reel
+giveawayPeriodic activation
Apr 26 →Active
Process
How we start
From first call to live partnership in 2-3 weeks if there's a match.
01
Discovery · 30 min
30 min to understand your brand, objectives and target. No commitment. If there's no fit, we say so directly.
02
Tailored proposal
We design format + channels + metrics + budget. One page, no BS.
03
Sign & kickoff
Simple contract in English or Spanish. Editorial calendar locked. Briefs approved.
04
Live + reporting
We execute. Transparent monthly metrics. Renewal or iteration at end of pilot.
Let's talk
If you think there's a fit, we reply within 24 hours with a first proposal or specific question.
Start reaching +300K Spanish-speakers →